• Databases can store very large numbers of records efficiently (they take up little space)
• It is very quick and easy to find information
• It is easy to add new data and to edit or delete old data
• Data can be searched easily
• Data can be sorted easily, for example into ‘date first registered’ order
• Data can be imported into other applications, for example a mail-merge letter
• More than one person can access the same database at the same time – multi-access
• Security may be better than in a paper file

An active, easily searchable database can help make your day to day working life easier and can not only improve sales but customer service too. So if you have lots of raw data you’re not sure what to do with or if your filing system is still paper based, drop us an email via the contact us page to find out what Diverse Digital Marketing can do for your data.