SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google displays links to pages that it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google so long as other web pages link to them.
If you’ve got a website, you need to be doing SEO. It’s as simple as that. Search engine optimisation can help your website to feature prominently on search engines like Google.
So if you have a pet shop in Oxford, it’s about optimising your website so that when someone types in “pet shop in Oxford” on Google, your website is at or near the top of the results list. Without SEO, you may not appear at all.
So take the thinking out of SEO and let Diverse Digital Marketing do it for you. If you’d like to find out more about our competitive rates for SEO please go to the contact us page and drop us an email.